In previous Newsletters of Ablesoft’s we tended to emphasize our technical abilities, professionalism, and certifications across the varying articles we sent out. These are sound traits to convey, but only when they are read. Over time, we noticed the more we inserted our employees and our personal stories in the articles we wrote, the more views we would see. If someone is going to read our articles, they are more interested about the ideas of the people behind Ablesoft and not the company itself.
Embrace the simple language
“Be natural...(readers) are suspicious of pretentiousness, of all the fad words that social scientist have coined to avoid making themselves clear to ordinary mortals.”
I am still guilty of using vague language at times. In part, it is inevitable that those words will sneak into a response to a prospect, customer, or in certain marketing materials when referencing more technical concepts. It is habit to avoid. Simple language does not reflect a simple mind, but rather a more organized one that is clearer to understand by its recipient. Be kind to your colleagues, customers, and prospects and consider using concise language.
Make the Effort
“Any organization that won’t take the trouble to be both clear and personal in its writing will lose friends, customers and money.”
This continues from my previous point on recognizing office communication as ‘writing’. It takes time to organize one’s thoughts and lay out their reasoning as to why a person, either an employee or customer, should consider what they have to say. If in the writing of the email or proposal there isn’t a sense of purpose to it, why should it be read? Taking the time to be clear is challenging, and it is something that many sacrifice for the sake of speed, but what could truly be sacrificed is your recipient’s willingness to pay attention.
Writing takes time, can be incredibly frustrating, and generally does not have the immediate recognition of a well delivered presentation. But with practice it helps bring organization to one’s mind and a deeper kind of satisfaction that only comes with patience and practice.
Thanks for reading.
-Ben
If interested in reading the full chapter. You can read the PDF version by following this link: On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction (richardcolby.net)